Building my site's identity

It's been a week since I migrated my blog to Squarespace. I'm still learning some of the features the service has to offer. First on the list that I explored on the site is setting up my blog's banner, logo, favicon and cover page. The transformation of my blog started back in 2012 when I attended a blogger conference sponsored by Nuffnang. Blogopolis changed my approach in blogging and I took it more seriously. Aside from tips given to monetize your site and investing on your own domain, the event gave tips on creating your own identity on the web. There are a lot of sites available online and creating your own identity is important to differentiate your blog from the rest.

Banner

What I love about Squarespace is the ability to fully customize what my blog will look like. As written on my previous post, Squarespace offers much more features than Blogger which can be implemented with ease. I did a lot of iterations for the banner as well as the other images that I will be sharing in this post. Squarespace's support articles should be helpful as well in setting them up.

Logo

I originally created the site's logo in 2012. I've written a post about it explaining how it was conceived and what it means. Similar to the banner, I dropped the shadows in the logo to have a simpler look. You will see more of the logo when I post to my social media sites.

Favicon

I've been longing to create a favicon for my site and this is where Squarespace makes it easier to implement. Unlike Blogger where I have to edit HTML and add the favicon, I just need to upload an image to Squarespace and it does all the rest. I initially used the logo as my favicon but realized that some of the details are not visible because they are too tiny on the browser's tab. I updated the logo by removing two M's and the URL. What's left is a simple image of the logo that retains what the blog represents: an M (for Macintosh and Me) and a pencil (for writing). 

My Macintosh and Me's favicon

Cover Page 

Another feature I love in Squarespace is the cover page. I thought having a cover page will be a great idea as it will serve as the blog's landing page. It will serve as a teaser hiding first the other contents of the blog. I need to choose an image that will represent my blog. The page has to be simple providing a clear message and I have to avoid cluttering it with other information. 

I was not content with the rendering of the images I placed as they are stretched. This is weird as the preview looks good. After numerous changes to the cover I decided to go with the simpler approach. I removed the image and just placed a solid white page similar to the color of my blog. I placed the logo on top of it, a link to my blog, my social media accounts and typed the title of my site. The final product is a cleaner content of what I want my cover page has to convey. It entices the visitor of the site to take action by visiting my blog or just merely checking on who the owner of the blog is.

The cover page of My Macintosh and Me

All in all, I'm greatly satisfied with what I have learned so far in Squarespace. The layout alone is a great find so that my images get organized. This has been a lacking functionality in Blogger where you can only place the images at the center. It's simple to implement as setting them up is integrated when you write a post. There are still a lot of stuffs to discover and I'm only scratching the surface of this platform. After my effort on identity and branding, I've setup SEO and I'm trying to integrate Disqus in the site. I'll write about them if I find something interesting.


P.S. What I found lacking though in Squarespace is the ability to automatically save what you are writing. I learned this the hard way when I lost half of my content writing this post. I tweeted them about it and they responded that my concern will be shared to their engineers. I hope this gets released on their next update as it will benefit all of their users especially those who have slow internet connection. It's disappointing to lose your content and rewrite everything. It's not always that you remember good stuff to write.